Spruce
Increasing bookings at Spruce through a personalized homescreen experience.
Skills demonstrated: Rapid Prototyping, Mobile Design, UX Strategy, Cross-Functional Collaboration
Spruce is a mobile and web app that allows residents of multifamily communities to book housekeeping services with local providers. As a Product Designer at Spruce, I was tasked with designing a more effective and personalized experience on the mobile and web app's home screen. With only two weeks to establish product strategy, tech feasibility, and submit completed designs, this project served as "Step 1" for a larger, more robust homescreen/ app redesign in the following year. The other product designer and I worked dutifully to ensure that this project successfully set the foundation for the following updates, by balancing design tradeoffs with long-term and short-term goals.
Home Services, Mobile App
2 weeks
2 Product Designers, Product Team, Engineering Team, Marketing Team
The Problem
Spruce faced declining conversion rates among new and lapsed (have not booked within 30 days) users, prompting the need for an enhanced user experience.
Solution
Increase bookings and instill user confidence by designing a Personalized Homescreen to provide more context, clarify product offerings, and create a more curated user experience.
Add breakpoints to your blank page, then drop sections to have them responsive out of the box.
Discovery
What pain points exist in our current homescreen?
User confusion about spruces' offerings
Users reported feeling confused about Spruce's offerings, and did not understand the value proposition of our services.
Spruce is a mobile and web app that allows residents of multifamily communities to book housekeeping services with local providers. As a Product Designer at Spruce, I was tasked with designing a more effective and personalized experience on the mobile and web app's home screen. With only two weeks to establish product strategy, tech feasibility, and submit completed designs, this project served as "Step 1" for a larger, more robust homescreen/ app redesign in the following year. The other product designer and I worked dutifully to ensure that this project successfully set the foundation for the following updates, by balancing design tradeoffs with long-term and short-term goals.
Add breakpoints to your blank page, then drop sections to have them responsive out of the box.
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